By Tendai Chari, Nhamo A. Mhiripiri
This edited quantity addresses key debates round African soccer, identification development, fan cultures, and either African and international media narratives. utilizing the 2010 FIFA global Cup in South Africa as a lens, it explores how soccer in Africa is in detail sure up with deeper social, cultural and political currents.
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Extra info for African Football, Identity Politics and Global Media Narratives: The Legacy of the FIFA 2010 World Cup
Notes 1. Head of the Department of Culture and Communication, Arcada University of Applied Sciences, Helsinki, Finland, and Senior Research Associate of the Department of Communication Studies, Faculty of Humanities, University of Johannesburg, South Africa. 2. Professor in Journalism at Oslo and Akershus University College of Applied Sciences, Norway. 3. Sir Walter Murdoch Professor of Cultural Policy Studies at Murdoch University and Professor of Journalism, Media and Cultural Studies at Cardiff University/Prifysgol Caerdydd 4.
These authors reported that in reality, in order to accommodate the World Cup, ordinary South Africans were forced to make immediate personal sacriﬁces. These included abandoning local food-stalls to major international food suppliers, gentriﬁcation and eviction from certain areas, and less public spending on social and community projects. These authors also reported that, instead of achieving romanticized pro-African intentions, the World Cup was to reinforce the country’s exceptionalism and chauvinism.
24 FIFA 2010 World Cup and Identity Construction • I just like the ﬂag stuck to my windscreen, so it just remained. I still enjoy showing that I support SA after the event. The dynamic of fan as consumer was clearly relevant: • I bought the paraphernalia, so I might as well still use it. Those who no longer used these items and symbols listed two main reasons. The ﬁrst was the end of the event (19 respondents) and the second the ‘wear and tear’ or deterioration of the items acquired (ten). Some more poignant comments included: • The World Cup spirit died when the World Cup ended.
African Football, Identity Politics and Global Media Narratives: The Legacy of the FIFA 2010 World Cup by Tendai Chari, Nhamo A. Mhiripiri